Friday's lesson involved a marathon advert analysis session, using http://www.tellyads.com/ . We considered a range of ads in detail, thinking about key issues such as:
- Target Audience
- Media Language (camera work, sound etc)
- Advertising techniques and lines of appeal
You then went on to try to apply these ideas to your own (imaginary) campaigns, which we'll review during the next lesson.
Homework for this week is a reading activity. You need to read the article from Media Magazine called 'Analyse this – how to survive AQA's MED1 exam and still come out smiling ...'. It's in the Examiners' Perspectives section. If you can't remember how to access this, go to the post on this blog from Wednesday, 29th August, and this will explain it to you (this involves scrolling down to the bottom of this page, and clocking on 'Older Posts').
When you get to the article, print it out and bring it to the lesson (you can use the library printer for this, or come to myself or PHa). I then want you to read it carefully- it's a bit complicated in places, but not too bad if you concentrate and are persistent. You need to make some notes, in the form of picking out what you think are the 10 most helpful tips from the article. Bring this list with you to class on Friday.
As an extension, it would be well worth you having a look at some of the other articles on this site- there are some interesting ones- as they make excellent wider reading for the course.
Have a good week,
Mr Boulter
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